How Four Paws Australia Levelled Up Their Fundraising

About Four Paws

Four Paws is a global animal welfare organisation on a mission to protect animals under human care. They work to reveal suffering, rescue animals in need, and create a world where humans treat animals with respect and empathy.

The Problem

In 2022, Four Paws Australia hit a snag after switching to Salesforce CRM. Their donation page setup wasn’t cutting it, which made fundraising harder. They consulted a few developers and agencies, but each one only specialised in a single solution. No one could give them a clear path forward.

 

Four Paws Australia needed a consultant with extensive experience in fundraising platforms and technology solutions. They needed an expert who could independently guide them in selecting the best option aligned with their organisational goals.

The Solution 

Enter KC from Do It Better Consulting. With his deep experience in the non-profit sector, KC offered practical advice, tailored to exactly what Four Paws needed.

 

First up, KC ran a workshop with the team, helping everyone align their goals. He came up with a simple rating system so they could compare different solutions based on their priorities. This helped the team make a confident, informed choice—no more confusion.

KC also suggested running proof-of-concept tests to ensure their chosen solution would work well before going all in. This trimmed the project scope, saved costs, and filled in some gaps in the team’s technical know-how.

To top it off, KC gave the team feedback on how to simplify the tech talk and clean up their briefing process with agencies. This made sure they were ready for future projects with clear communication and a tighter focus.

Results

  1. More Trust and Confidence

    Four Paws left the process with more trust in their chosen solution and a clearer decision-making process. The workshop and rating system made the whole team feel more confident.
  2. Saved Time and Money

    By narrowing down the scope of work, Four Paws slashed costs and project time. KC’s approach kept things simple and efficient.
  3. Better Communication and Skills

    The team picked up new communication tools to avoid scope creep in future projects. They’re now better equipped to manage briefs and stay on track.

In a Nutshell

KC from Do It Better Consulting helped Four Paws Australia fix a major issue with their donation page setup, saving time and money, and giving them the skills they needed for the future. Now, they’re ready to keep up their important work protecting animals, with their fundraising back on track.

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